by Larry Williams
On this, the two year anniversary of the death of music legend Dick Clark – I am honored to announce that my upcoming book, Develop Your B-Sides, will be dedicated to his memory. There isn’t a day that goes by where I don’t think of my friend and mentor. Dick personified everything that was right about the entertainment business.
It gives me great satisfaction in knowing that Dick was introduced to the concept of B-Sides, as it was a sub-chapter in my previous book, Customer Service A to Z, that he wrote the Foreword for. That sub-chapter contained an overview of this methodology that I have researched at length for the better part of a decade. Dick was an avid reader and very complimentary of my original manuscript before graciously agreeing to write the Foreword.
Develop Your B-Sides tells the story of the 45 rpm record – the biggest selling product in the history of music. Deep within the grooves of the vinyl record lay a marketing strategy that was the best kept secret in the music industry. By understanding this strategy, you will be able to select useful ideas and techniques that will enhance your own personal and professional development. Now you can use your love of music and apply its lessons and strategies to improve your skills. If you love music, you will love this book!
My book will have a Dedication page that recognizes Dick Clark for his enormous contribution to the music business. He has set the standard by which all others will forever be measured. It’s hard to believe he has been gone for two years. May his memory live on.
Look for the book on paperback and on Kindle – available on June 1, 2014.