The Formula

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Why Hillary Clinton will be the Next President of the United States

by Larry Williams

This, by no means, is meant to be a ringing endorsement of the yet-to-be-announced candidate for the upcoming 2016 Presidential election. But it is important for me to state my viewpoint now so as not to be accused of jumping on some sort of bandwagon.

I have noticed a trend in the election cycle that pretty much trumps everything when it comes to electing our Commander-in-Chief. Sadly, I believe the majority of Americans have now embraced this not-often-discussed condition. So what is this mystery formula? Drum roll please! We care more about being a part of history than we do about issues!

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Dick Clark Book Dedication

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by Larry Williams

Dick Clark 45 Records (vertical - B&W)On this, the two year anniversary of the death of music legend Dick Clark – I am honored to announce that my upcoming book, Develop Your B-Sides, will be dedicated to his memory. There isn’t a day that goes by where I don’t think of my friend and mentor. Dick personified everything that was right about the entertainment business.

It gives me great satisfaction in knowing that Dick was introduced to the concept of B-Sides, as it was a sub-chapter in my previous book, Customer Service A to Z, that he wrote the Foreword for. That sub-chapter contained an overview of this methodology that I have researched at length for the better part of a decade. Dick was an avid reader and very complimentary of my original manuscript before graciously agreeing to write the Foreword.

B-Sides Book Cover (Foreword & Afterword)Develop Your B-Sides tells the story of the 45 rpm record – the biggest selling product in the history of music. Deep within the grooves of the vinyl record lay a marketing strategy that was the best kept secret in the music industry. By understanding this strategy, you will be able to select useful ideas and techniques that will enhance your own personal and professional development. Now you can use your love of music and apply its lessons and strategies to improve your skills. If you love music, you will love this book!

My book will have a Dedication page that recognizes Dick Clark for his enormous contribution to the music business. He has set the standard by which all others will forever be measured. It’s hard to believe he has been gone for two years. May his memory live on.

Look for the book on paperback and on Kindle – available on June 1, 2014.

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Music Legend Brenda Lee to write Afterword for B-Sides

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by Larry Williams

It is an honor above measure that Brenda Lee has agreed to write the Afterword for my upcoming book – Develop Your B-Sides. The Afterword is the “concluding statement” or “final thoughts” about the book and offers a postscript to its content. On Thursday March 27, 2014 – Brenda personally contacted me to discuss the book. We shared a great conversation as we discussed the subject matter of the book and her career.

In 1960, at age 15, Brenda Lee had one of the most famous B-Side hit records of all time. Her song “I’m Sorry” climbed the charts straight to #1 and became her signature song. As we reminisced about her career, I said, “I read somewhere that you toured with the Beatles back in the day!” She replied, “oh yes, that was on my first European tour. The Beatles were my opening act!” Needless to say, I almost dropped the phone. Wow!!! How many people can say the Beatles actually opened for them?

Brenda Lee was one of the biggest recording artists of all time. Just take a look at this condensed version of her resume.

B-Sides - AfterwordBrenda Lee is a legendary recording artist with multiple gold and platinum records to her credit. She is best known for her hits “Sweet Nothin’s”, “Rockin’ Around the Christmas Tree” and, “I’m Sorry” – her signature song and #1 B-Side hit. In the 1960’s, she had 47 U.S. chart hits and is ranked 4th in that decade – surpassed only by Elvis Presley, The Beatles and Ray Charles. She is a member of the Rock & Roll, Country Music, Hit Parade and Rockabilly Halls of Fame. She has also received a Grammy Lifetime Achievement Award. She continues to perform to sold-out audiences around the world.

My book, Develop Your B-Sides, takes you on a musical journey of discovery that will find you adapting marketing lessons used for years by the music industry – and applying these strategies to enhance your personal and professional development. In essence, you will be taking what you know and love about music and using this universal language to improve your skills. What could be better than that? It will be a game-changer.

I am honored to have one of the biggest B-Side artists in history embrace and endorse this unique book. It is a dream come true. Thank you, Brenda Lee!

Look for this book on paperback and on Kindle – available on June 1, 2014.

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Patrick Henry to write Foreword for B-Sides

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by Larry Williams

I am thrilled to announce that Patrick Henry will be writing the Foreword for my upcoming book – Develop Your B-Sides. I first met Patrick Henry in Johnson City, Tennessee in 2011 when we shared the stage at the Boost Event. His keynote was incredible. I cannot remember ever seeing a presenter more prepared and polished. I was an instant fan. Thank goodness I approached him and became a friend. At his suggestion, I joined the National Speakers Association and began my journey as a professional speaker. His Foreword will offer the perfect introduction for this book.

Develop Your B-Sides will take you on a musical journey of discovery as you learn the marketing secrets of the music industry and apply these lessons to improve your own personal and professional development. The methodology is a game-changer and will enhance your skill set. We all have B-Sides worth developing and this book will help you find the key to harness their importance and reach your full potential. With his background in music and personal development, I cannot think of anyone more suited to write this Foreword than Patrick Henry. I am honored he accepted my offer to do so.

Here’s a little bit more about Patrick Henry.

B-Sides - ForewordPatrick Henry is a professional speaker and member of the prestigious National Speakers Association. As a motivational humorist, his keynote presentations engage and uplift his audiences with original content in customer loyalty and productivity. He is a former Nashville songwriter who combines music and stories to inspire creative engagement at home, work and in the community. His book, The Pancake Principle, shows how to create excellence in business and in life. It is available on paperback and Kindle through Amazon.com. Patrick is a SiriusXM radio personality and can be heard on The Family Comedy Channel and Blue Collar Radio. Visit his website at www.PatrickHenrySpeaker.com.

Look for this book on paperback and on Kindle – available June 1, 2014.

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B-Sides, Release Date Announcement

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by Larry Williams

I am pleased to “officially” announce a June 1, 2014 released date for my new book – Develop Your B-Sides. This book will explore a never-before-revealed marketing strategy used by the record companies for more than thirty years. While you enjoy this musical journey, you will discover the most amazing parallels in personal and professional development ever published.

B-Sides Book Cover (Foreword & Afterword)I discovered this amazing methodology back in the early 90′s and used it personally to develop many aspects of my life and career. It wasn’t until 2009 that I decided to go public with this discovery in a short series of seminars. Now, five years later, I am ecstatic to share this with the world.

The 45 rpm record was the biggest selling product in the history of the music business. Now, for the first time, we can uncover the hidden marketing gem of music company executives and utilize their intellect to draw useful lessons that will enhance our own personal and professional development. This book will be a game-changer! It takes the universal language of music and offers an enjoyable easy-to-implement strategy to improve your skills in life and business. If you love music, you’re going to love this book!

Look for it on paperback and on Kindle – June 1, 2014.

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Meeting Planners Can Now Take Note!

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The “official” speaker demo video for Larry Williams is now available for viewing. If you’re a meeting planner, please take a moment and review this video. Larry Williams uses the universal language of music to introduce original concepts in personal and professional development that inspire others to achieve greater success and self-improvement.

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Cause and Effects of Social Networking

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by Jennifer D.

iStock_000016825682SmallSince the internet came out in 1982, the world has been overrun with new advances in technology. This includes social networking sites such as Facebook; with over 500 million people using it everyday. But when you think about it, social networks can be good and bad depending on what you do on the web, and the results can be very consequential.

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It’s the Climate that needs to Change

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by Larry Williams

SandyHookHere we go again! The headline reads “another mass shooting by a lone gunman!” How many more have to die before we address the real issue here? No, I’m not talking about gun control or mental illness. I’m not talking about background checks and warning signs. I’m not talking about armed guards at every entrance to a store or school. I’m not talking about the need for someone to love and wrap their arms around confused individuals – which by the way is very important.

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Published in Speaker Magazine

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by Larry Williams

Speaker Magazine CoverJust two months after attending my first conference for the National Speakers Association (NSA), I am very proud to share my first published article in Speaker Magazine. This is a popular trade magazine that serves the professional speaker industry.

Entitled, A First Timer Comes Home, this story recounts my experiences at the conference – most specifically the tri-fecta of how “networking”, “education” and “inspiration” came together in a most extraordinary way and became a turning point in my professional speaking career. It’s a quick and easy read. I hope you enjoy it.

Click here – http://www.nsaspeaker-magazine.org/nsaspeaker/october_2013#pg56

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Jaycee Lee – The Story Behind The Song

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by Larry Williams

Jaycee (bitmap)June 10, 1991 started off like any other morning for the Probyn family of South Lake Tahoe. Terry Probyn had just left for work and her husband Carl was working in the garage. As their eleven year old daughter was walking up the street to her school bus stop, a car sharply veered in front of her. A man jumped out of the car and grabbed young Jaycee Lee Dugard and threw her in the back seat of the car while her step-father watched on in disbelief. He tried valiantly to reach the vehicle, but it was no use – the car sped away as Jaycee screamed for help.

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